ITMS – Invisible Trust Mark Syndrome

What It Is

A condition that occurs on many websites when the trustmark is not visible.

There are three variants of this condition:

Hidden ITMS: Trust mark is positioned at the bottom of the page below the fold.

Disappearing ITMS: As the visitor interacts with your site, the trust mark leaves their line of vision.

Unnoticeable ITMS: Trust marks that blend into web pages and run the risk of not being noticed.

Remedy:

• You must use a trust mark provider that provides an always visible trust mark, maintaining positive consumer confidence.
• Comodo's exclusive technology allows the trust mark to act as an extension of your web browser so it never leaves the visitor's screen and is always visible in the same place.

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