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UTMPS - Untrusted Trust Mark Provider Syndrome

What It Is

A condition striking many companies that use lesser-known trust mark providers.

This condition comes in two forms:

Consumer-focused UTMPS (where the consumer does not know the trust mark provider)

Merchant-focused UTMPS (where the merchant does not know the trust mark provider)

Symptoms of this condition include:

Less than desirable merchant website conversion rates

High purchase page abandonment rates

Ultimate loss of income.

Remedy:

  • Sufferers of UTMPS must use a trust mark that is known by both the merchant and the consumer communities.
  • Using the Comodo HackerProof trust mark on your website immediately treats this condition; symptoms disappear within days as consumers see a trusted brand on your web site.

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